Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007
نویسندگان
چکیده
منابع مشابه
Brand Equity of Lahore Fort as a Tourism Destination Brand
Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data ...
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متن کاملBrand Knowledge, Trust and Loyalty – A Conceptual Model of Destination Branding
The present study conceptualizes a destination branding model that reflects the process of tourist decision making. The model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand knowledge is further defined by its constituents of brand awareness, cognitive brand image, and affective brand image. The concept of brand trust is defined in t...
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Destination personality refers to human personality traits associated with a destination. It has become an important construct, as tourism managers attempt to understand people's choices to fi nd ways to diff erentiate their destination in an increasingly complex marketplace. Th e present paper outlines a study in which a destination personality scale was used that provides insight into diff er...
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ژورنال
عنوان ژورنال: Journal of Hospitality & Tourism Research
سال: 2009
ISSN: 1096-3480,1557-7554
DOI: 10.1177/1096348009349820